PureCyber Extends Partnership With Swansea City AFC
PureCyber is delighted to announce an extension of its partnership with Swansea City AFC, maintaining its position as the club’s official Cyber Security Partner until 2029.
This news marks the continuation of a partnership that began in 2023, and comes at an exciting time for both organisations.
About PureCyber
Based out of its Cardiff headquarters, PureCyber recently celebrated its 10th anniversary and is noted as one of Wales’ fastest-growing technology companies. Thanks to investment by private equity firm BGF and the expansion of its workforce and capabilities, PureCyber is on course to continue its ambitious growth journey by helping organisations across the UK navigate the cyber threat landscape.
About Swansea City AFC
Alongside making a strong start to this year’s Championship season, Swansea City has been making global headlines over the last year. With rapper Snoop Dogg, American TV personality Martha Stewart and Croatian footballer Luka Modric all investing in the club and becoming minority co-owners, the club has enjoyed increased exposure and interest as it aims to make a return to the Premier League. The recent purchase of the Swansea.com Stadium from Swansea Council acts a key part of its own growth plan, with the aim of generating increased revenue and investment.
PureCyber CEO and Founder Damon Rands with Swansea City AFC Head of Partnerships Lee Merrells at the Swansea.com Stadium
Comment
Damon Rands, PureCyber CEO and Founder said: “We are thrilled to continue our partnership with Swansea City. Given our respective plans for the future, it made total sense to all parties to extend our working relationship.
“While we continue our plans to deliver our services to organisations across the UK, we also take great pride in supporting a Welsh institution of Swansea City’s stature at an exciting stage in its history. We wish them all the best for the 2026-27 Championship season and beyond.”
Lee Merrells, Head of Partnerships at Swansea City said: “We are very pleased to extend our partnership with PureCyber as our official Cyber Security Partner. While the club continues its exciting growth journey and with the Championship season in full swing, we remain committed to working with partners that bring real value to our club whilst sharing our values. PureCyber meets those needs, and we look forward to continuing our relationship.”