Steven Ades, Chief Strategy Officer at AerFin, gave an account of his experiences with raising the issue of cyber security within his own organisation and the positive reception received from the firms investors - highlighting the importance of brand perceptions and building trust among customers and suppliers in industries where security, customer safety and trust are all core elements of service delivery at our recent Wales Week London event, hosted in partnership with ACCA - Knowledge is Power: Finance & Cyber, The Winning Combination